July 8, 2016
Why Social Media Matters So Much For Stylists, Barbers, and Skin & Nail Care Specialists
We live in the age of social media, and it now impacts virtually all aspects of life — including one of the most essential, your career. As a stylist, barber, skin care specialist, or nail care specialist, social media holds particular importance. A very high percentage of your clients will originally find you on some type of social platform. After that, the majority of your potential clients will take a few minutes to do some online research about you before they become customers.
Online Reviews and How They Affect You
There is no shortage of online review sites on the Internet today. Sites like Yelp, Facebook, and Google Local allow people to enter ratings and write reviews for providers like stylists — and these reviews can mean everything to your business. One bad review can have a big impact because of the way that social media spreads like wildfire. An unhappy customer is often the loudest, and the most likely to share bad reviews on their own social medial accounts. Just a few bad reviews can have a serious impact on your bookings and on your financial bottom line.
By the same token, a good review can be the start of something amazing. Good reviews and positive feedback tend to beget more positive social media reviews for your services. Think of how Facebook reviews work, for example. A happy client will go on an otherwise sparsely populated Facebook page for a salon and leave a glowing review. That customer may even share the review on their own Facebook timeline, on a Twitter link, or on another social media platform. The amount of exposure that you can get from that single review can be huge thanks to the wide reach of social media. Even if the review is never shared, it serves a vital purpose: It is the first thing that people will see when they look the salon up on Facebook.
Building Client Relationships With Social Media
One of the very best things about using social media as a beauty industry services provider is that it allows you to have a very visual way to communicate with clients and potential clients. It’s a great place to show off new client haircuts, new manicures, and even pictures of your place of business. Photos always draw people in, and social media is a free way to leverage that to your advantage.
By maintaining an active social media presence, you can really connect with people, too. Having a special or offering a new service? Social media accounts are the very first place you should broadcast it. In today’s world, it’s far more effective than print advertising can be at times.
While using social media for your business can have both ups and downs, most beauty industry workers find that it is by far the best way to emphasize how talented and passionate you really are about your work — and to draw in new clients as you do so!