With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. It’s a great way to engage with your current clients, spread awareness about your services, and get yourself out there to potential customers. It can also be a fast, effective, and free way to market yourself.

We created a guide to help you grow your social presence and make it a successful one.

1. Make your content on-brand

Your social media is a continuation of your beauty brand and skills. Since your social media represents you, you want to make sure your content is on-brand.  The more you make your content on-brand and recognizable, the more you stand out as a personal brand.

Humans are creatures of habit. If you create a page that is recognizable and consistent in branding, you now have leverage with your audience. They can recognize you aside from your competitors and may place you at the top of their minds.

2. Bring value to your social media

A perk about being in the beauty industry is that people love talking about all things beauty. They love the products, the routines, and the techniques. Creating high-quality content will give people a reason to hit that follow button.

Some examples of content you can post:

• Tutorials
• Educational posts
• Product reviews
• Current trends
• List of services you offer
• Prices
• Time slots for your schedule
• And more!

The more value you add to your social media, the more reason you give people to follow you.

3. Show the transition process

Show off your work and post those before and after pictures! Future clients rely heavily on your work and this part is crucial in whether you convert a follower to a client. Clients will be looking for visual proof of your skills and this is the best way you can show them off. The biggest thing you can gain from a client is trust, which will be a crucial part of gaining that.

Posts like this also get a lot of traction. Your followers will typically use this post to send to their hair stylist as inspiration, tag their friends for an opinion, or save for future inspo. If you don’t get a new client out of this, at least you’ll get attention.

4. Use testimonials

Word of mouth isn’t a new thing and it’s been around since the beginning of time. We as humans tend to trust each other more than we trust any other marketing tool. Meaning that your biggest marketing tool will be your existing clients.

There are a couple ways you can use testimonials on your social media:

• Repost your clients photos (ask for permission first)
• Ask your clients to leave a review and post that

When hopeful clients see great reviews, it will build trust and credibility. It shows them that other people had a great experience and are happy with the end result.

5. Follow the trends

Social media keeps evolving and trends are a great way to stay up to date. Following trends can help with more engagement, brand awareness, and it will give you an opportunity to connect with your audience in a different way. While it can be overwhelming to keep up with all the trends, remember that it’s a good opportunity to experiment and see what works best for your audience and goals.

6. Show behind the scenes

This is an opportunity to show your followers who the face is behind the page. Don’t just be a business, be a person behind the business. Add your personality to this page and let your followers see what goes on behind the scenes. This will give you an opportunity to build a deeper relationship with your followers.

Some ideas for this are:

• A day in the life
• Shopping for beauty products
• How you choose a treatment for a client

Let us help

The first step to becoming a beauty professional is to enroll in a beauty school. Artistic Nails & Beauty Academy can put you on the right path. We offer programs in:

• Cosmetology
• Skin care
• Barbering
• Nails
• Massage Therapy
• And more!

We offer flexible schedules and competitive training because we’re committed to our students and their success. Our instructors are continually learning and growing so that they can give you the education you deserve. Contact us today to learn more about our programs and how we can help you.